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»affiniti digital

DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza

Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you're seeing in the data marketplace? ER: There's no question that data is hot all of a sudden. But, candidly, the use of data to drive online advertising effectiveness is still in its infancy. To give you perspective... Continue reading »
by AdExchanger // November 16th, 2009 //
»
 

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