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  • OPINION: The Sell Sider

    Strategic Commissioning Lets Marketers Tap Into Newfound Publisher Power

    BY AdExchanger Guest Columnist//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Anthony Capano, North American Managing Director, Rakuten Advertising. For far too long, publishers have gone unrewarded for their influence on consumer behavior. From driving awareness and attracting new-to-file customers to influencing conversion and inspiring […]

  • Publishers

    How Wirecutter Is Equipping People For COVID-19

    BY //

    This month, during the pandemic’s Great Toilet Paper Shortage, Wirecutter’s December review of the best bidet became one of its most popular articles. But it’s not all about bidets. The New York Times-owned site’s overall traffic and readership is up year over year – in some cases more than 50%. Wirecutter’s affiliate program is also […]