“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Transparency and Value, Value and Transparency. The Ying & Yang of digital media and two concepts that are embedded into nearly every conversation […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser — We all agree online advertising needs a more comprehensive metric than the click. […]
Aaron Bell is CEO of AdRoll, an online co-operative, advertising network. AdExchanger.com: What’s been happening at AdRoll lately? Recession effects? While we’ve dialed down some of our own costs (ahem – postponing the order for the office 72” plasma screen to showcase our world domination metrics), we’ve actually seen double-digit monthly growth despite the dour […]
As we said back in September, the online display advertising business is sorely in need of an analytics package showing that the exposure of online display ads to the consumer can be tied directly to the performance of other campaigns including search – organic or paid. We even postulated that ComScore might be in a […]
