On Tuesday, mobile video ad platform LoopMe bought mobile monetization platform Chartboost from mobile game publisher Zynga. That’s a lot of mobile. But with more scale and direct connections to app publishers, said LoopMe CEO Stephen Upstone, “more brand dollars are going to move into the app environment.”
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing.
Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital. Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.
Everyone is getting into streaming. Even ad networks are launching their own streaming networks. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect with Hispanic audiences, announced plans to launch an ad-supported streaming service called Nuestra.tv.
Spanish-language TV network Univisión sees more than 70% of its digital audiences come in through mobile. “That’s more than some social platforms out there. We’re quickly experiencing a mobile evolution,” said the company’s SVP of digital sales, Josh Cella. “Our clients are asking for additional targeting, and we know where we need to be.” That’s […]
