Interactive ad holding company CPXi is acquiring self-serve ad platform and dynamic creative vendor AdReady to augment its three other units as it works to close the loop around the demand side and the sell side. Terms of the deal are not being disclosed. The purchase comes more than a year after two began preliminary […]
Having just passed its seven-year anniversary, Seattle-based AdReady and its founder and CEO, Aaron Finn, have seen their share of changes. For a time the company, which offers a self-serve ad platform with dynamic creative optimization capabilities, dove hard at the real-time bidding and demand-side platform trend, led by former CEO Karl Siebrecht, who took over […]
In a press release, AdReady announced AdReady for Agencies, “a hosted, privately labeled display advertising platform” as well the addition of Brian McAndrews of Madrona Ventures to its board. Read the release. CEO Karl Siebrecht of AdReady discussed the new ad platform focus and more. AdExchanger.com: Is the new AdReady for Agencies display ad platform […]
AdReady announced recently a new $5.3 million round of funding from current investors Madrona Venture Group, Bain Capital and Khosla Ventures. Read the release. AdReady CEO Karl Siebrecht discussed the new funds and the company’s plans. AdExchanger.com: How will the company use the $5.3 million raised in this round? KS: This capital will be used […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Betting on Display Forbes magazine writer Quentin Hardy speaks with Yahoo! CEO Carol Bartz about the recent Microsoft search deal as well as the Sunnyvale-based company’s new plans to concentrate on display advertising. Read the whole story. U.S. Gov’t Reviews Yahoo!/Microsoft Deal Kim Hart […]
Aaron Finn is CEO of AdReady, an advertising technology company. AdExchanger.com: Can you update us on current revenue and client momentum? Has the economy affected your business? Any surprises or trends you can share? AF: We keep growing our client base and increasing revenue, and we’re still hiring to keep up with demand. The biggest […]
