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»adprice index

Ad Exchange News Links for Wednesday, January 21

The AdMonsters blog is discussing Pubmatic's AdPrice Index which they see as "a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not." Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan... Continue reading »
by AdExchanger // January 21st, 2009 //
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