Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools on Monday. Google also that its Smart Shopping campaigns, which are campaigns connected to a merchant’s inventory catalogue, will be folded into its new Performance Max product by the end of the year.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Zeiger, VP of Technology, Adlucent. Last year, while I was working at a different marketing agency, I was sitting across from a team of paid social media buyers, talking […]
Working with clients in travel, brick-and-mortar retail, hospitality and live entertainment right now is a bit of a hot mess. These brands are pausing their ad spend as their businesses get completely shut down – which makes it tricky for media agencies to perform their regular duties. “It’s volatile, chaotic, uncertain and ambiguous, and on […]
With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie. Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated […]
Quirky arts-and-crafts catalog company Oriental Trading Co. has been in business for 80-some years. Begun as Japanese immigrant Harry Watanabe’s church-and-carnival sales operation, it has since weathered a 2010 bankruptcy and made its way through multiple hands and advisers before being acquired by billionaire Warren Buffett’s Berkshire Hathaway last fall. More recently, it acquired toy […]
