Editor’s note: The below column has been significantly updated from the version published Monday morning. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Legg, CEO at Adknowledge. Video is digital advertising’s biggest opportunity. I talk with a […]
Adknowledge has acquired video analytics provider TriVu Media for an undisclosed sum, a move the former hopes will extend its ad targeting capabilities to YouTube advertising. The company is betting the big three sources of video inventory going forward will be native (by which CEO Ben Legg means inventory sold through a transparent network), Facebook […]
Adknowledge has purchased video ad platform Giant Media for an undisclosed sum. The deal marks Adknowledge’s 12th acquisition. Giant Media “seeds” video content through a network of publisher partners and emphasizes social sharing and earned media. Its platform, VideoStat, has supported distribution for the hit Dollar Shave Club campaign and Hyundai’s “Cheetah” spot, which aired […]
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the newest Twitter API partner. The company joins SocialCode, Voxsup, Kenshoo, Adaptly and other social-media marketing technology providers who have made the leap from Facebook to Twitter. While similarities exist between […]
Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com’s ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business […]
