Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term.
Walmart’s latest data play: an app for unlocking barricades on store shelves; training generative AI may rely more on scraping big-name sites than previously thought; and tracking the issues that mattered most to Trump and Harris, based on ad spending.
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.
Transparency in audience measurement and ad sale pricing and has grown over time. But The need for greater transparency around the cacophony of growing advanced TV offerings is glaring, writes John Link, VP of sales at AdImpact. Compared to the linear TV market, digital ad transactions remain more opaque because the nature of the medium calls for more advanced targeting with more granular data.
