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Adam Ortman

OPINION: Data-Driven Thinking

Authenticity Can Help Brands Ride The Election Wave – Without Drowning

By Adam Ortman, Kinetic319// August 28th, 2024

With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to the noise?
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- ad analytics
- ad creative
- Adam Ortman
- brand safety
- coca-cola
- CTV
- generative AI
- Kinetic319
- misinformation
- Nike
- Patagonia
- Political Advertising
- sustainability
- TV
OPINION: On TV & Video

Three Ways Advertisers Can Capitalize On Improved TV Attribution

BY AdExchanger Guest Columnist// August 5th, 2021

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Adam Ortman, VP of growth and innovation at Generator Media + Analytics. When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of global ad spend last year, and it will almost certainly […]
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