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NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
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News Publishers' Ad-Free Challenge; NBCU Wins Big Upfront Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it... Continue reading »
by AdExchanger // July 16th, 2021 //
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Congress Puts Pressure On The App Stores; Multiple States Plan Digital Ad Tax Laws

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Day, Another Grilling The Senate Judiciary subcommittee on antitrust is continuing its probe into big tech, and the latest hearing drilled down on competition (or, rather, the lack thereof) in Apple’s App Store and Google Play, The Wall Street Journal reports. The usual... Continue reading »
by AdExchanger // April 26th, 2021 //
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