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»ad library

For Nimbler Ad Targeting, Meet ‘Alice,’ NYT’s Ad Library Service

In the past year, advertisers on The New York Times have bought ads with increasingly sophisticated targeting parameters, such as “adventurous” content, stories about to go viral or brand-safety keywords. To make that in-depth content targeting possible, the Times built its own ad tech – Alice, shorthand for ad library service – a year ago.... Continue reading »

by Sarah Sluis // December 19th, 2018 //
»
 

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