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»ad holding companies

The Trade Desk’s Jeff Green: The Consumers Are Forcing Changes

The Trade Desk made headlines this week when it raked in $45 million in debt financing and brought on Microsoft, RGM Group and Delivery Agent alum Gabe Greenberg to manage its Advanced TV division. The company positions itself as both a DSP and a DMP, and its leaders have longstanding roots in automation, according to... Continue reading »
by Liz Rowley // December 18th, 2014 //
»
Adaptly's Sethi: Agencies Need Social Media, But It's Not Clear Social Media Needs Agencies

This summer has shown that social media is maturing as a marketing and advertising vehicle. We have seen the unveiling of the Facebook Exchange – while Twitter, LinkedIn and Tumblr have made steps to refine their revenue models. In addition, there have been two high profile acquisitions. And companies that help marketers navigate social media... Continue reading »
by David Kaplan // July 19th, 2012 //
»
 

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