It’s time to gather up the most recent Q&As and send them out into the wild! Get insights and info from members of the digital ad ecosystem including publishers, advertisers, agencies, ad tech and data companies. AdExchanger.com presents Volume II of its Q&A report, a 271-page publication consisting of all the Q&A interviews on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdReady Raises $5.3 Million According to a regulatory filing, online display advertising technology company, AdReady, has raised $5.3 million. Read a bit more on Northwest Innovation. The filing is here. Turning The AOL Ship Mediaweek’s Mike Shields reviews industry sentiment on AOL in light […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Asia And Platform Buying David Tiltman of Media.Asia looks at ad exchanges and platform-based buying of digital media in Asia and its growing momentum, or lack there of. Adam Hemming, GM at Zed Digital, tells Media.Asia, “I think the next six months will see […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Reports Q1 Earnings The Wall Street Journal’s Nick Wingfield reports that Microsoft’s “revenue from its cash cow Windows division rose 28% from a year earlier to $4.42 billion.” (Read about it.) The company was easily profitable (<- understatement) in Q1 2010 earning over […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Acquires Adroit Interactive Adroit Interactive – with multi-variate creative technology, an impressive client list and smart people – has been acquired by demand-side platform, MediaMath. Read more on ClickZ. Birds Of Feather Featured The Wall Street Journal’s Emily Steel looks at “birds of […]
Continuing our look at “Transparency and Exchanges” (see post), Yahoo! Right Media‘s Senior Director of Professional Services, Megan Pagliuca, discussed her company’s view in answer to the following question: Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this […]
Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced […]
XA.net (formerly CPM Advisors) announced the results of a recent campaign results using eXelate data and XA.net’s platform, CPMatic.com. According to to the release, “A computer retailer accessing eXelate data on CPMatic.com using multi-day variable frequency caps saw a 92% ROI lift on the targeted campaign vs. a single-frequency-cap no-data control on the same site […]
Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to […]
Ben Kartzman is CEO of Spongecell, an advertising technology company. AdExchanger.com: You have pivoted the company on occasion to find new opportunity. Can you talk about what you learned with each pivot and how it informs what you’re doing today? BK: At Spongecell we have a culture of being agile and iterative – whether it’s […]
