Prebid’s New President Is Its Former Chairman, Garrett McGrath
McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
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OPINION: Data-Driven ThinkingThe Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask
The burden of understanding ad auction dynamics should not sit with buyers. Platforms built the systems, and only platforms can fully explain how they set the price.
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The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.