The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
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Ad attribution
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PODCAST: AdExchanger TalksThere's No Such Thing As An Attribution Easy Button
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single solution for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.
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Comic: Attribution Meltdown
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Comic: Causal Meets Casual
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Meta Is Opening Up A Smidge More To Third-Party Attribution
Meta is working on AI-powered optimization updates to its ads system so advertisers can customize business objectives, measure incrementality and have direct integrations with third-party analytics tools.
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How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]