ad attention metrics

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …   

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum.

Over the years, publishers have accused advertisers of prioritizing the wrong metrics. But that’s only one side of the story – as gatekeepers of quality media environments, publishers and media owners have a massive responsibility to focus on quality, too, writes Alessandro De Zanche, audience and data strategy consultant.