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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB at Yahoo!’s RightMedia Right Media’s Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! exchange has real-time bidding and that “using Right Media’s predictive algorithms is the best path to take, as […]

Agencies took to the stage to tell their side of the online advertising story during yesterday’s OMMA Publish conference in New York City. Moderated by Break Media’s Andrew Budkofsky, the panelists included Jonathan Chin from MediaVest, Erin Matts from OMD, Kristine Munsen from Universal McCann, Donnie Williams at Horizon Media and Havas Digital’s Ed Montes. […]

Yes, it’s that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!’s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution – especially if Google can unleash its enormous […]

The digital “torch” is ablaze, yet it remains unclaimed. Will it be you or your company that grabs it? If you’re willing to champion the idea that opportunity for brands has arrived in the digital space, grab the torch now and run. Whether the ultimate winners end up being agencies, ad networks or a hybrid […]

In a memorable clip from 1977 film classic Annie Hall, a young Jeff Goldblum says his one and only line into the phone, “Hello? I lost my mantra.” Transporting ahead Star Trek-style to 2009, publishers struggle with their mantra saying, “Hello? I lost my CPMs.” Demand-side voice, Rob Griffin of Media Contacts – makers of […]

Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. AdExchanger.com: What differentiates VivaKi Nerve Center from other trading platforms in the marketplace? KU: To be clear, the VivaKi Nerve Center isn’t just a trading platform. The VNC is group of digital and R&D experts committed to building pathways between clients and their most […]

Barry Lowenthal is President of kirshenbaum bond + partners‘ The Media Kitchen. AdExchanger.com: Why will measuring effectiveness as well as understanding how to monetize “earned” or social media be a key for advertising in the future? BL: Measuring effectiveness of social media is critical, if simply because money flows to the most measurable media. It’s […]

Nathaniel Turner is Co-Founder, President & COO of Invite Media. AdExchanger.com: What is Invite Media and how did it begin? NT: Invite has built what we call a “universal buying platform,” Bid Manager. In one sentence, Bid Manager allows an agency, ad network or media buyer to automatically buy and manage display media across multiple […]