Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response marketing, and although clients have been asking for these independently, they’re actually closely related. Our clients […]
Joanna L. O’Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word “transparency” seems to be everyone’s favorite word these days. Clients want it, publishers fear it, and networks – increasingly – boast that they offer it. I’d like to propose that we’re thinking about this word in the wrong way and suggest that […]
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is excited to see how they can apply their expertise to the next generation of biddable […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Everyone Wants AdSense Open Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use the Google Content network weren’t upset by the recent announcement to open Content Network […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age’s Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study by Nielsen. The online good news was cable spend […]
In today’s Wall Street Journal, Siobhan Gorman’s “How Team of Geeks Cracked Spy Trade” details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pack to provide leading edge solutions to the U.S. intelligence world. Hmm.. this sounds familiar. According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi Rebrands Exchange in India Publicis’ David Kenny continues his globetrotting and tells Kapil Ohri of “afaqs!” in India that “India Media Exchange (IMX) — the consolidated media buying arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas – will be renamed as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Displaying In Social Media Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and Facebook “accounted for 17.4 percent of the display ads in the U.S” in July according to […]
Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really brilliant client services and creative teams on some of the world’s most important brands. I learned […]
Eyal Goldwerger, CEO of TargetSpot, an Internet radio advertising network. AdExchanger.com: What momentum has TargetSpot seen in 2009 for itself as well as its clients? 2009 is going to be a year of accelerating growth at TargetSpot, driven by rising advertiser demand. This is a result of both an increase in our advertisers’ budgets, as […]
