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»Account Targeting

Two Weeks After Going All In On Native Ads, LinkedIn Enables Company Targeting

Marketers on LinkedIn have long been able to target titles like “VP of engineering” for sponsored updates and inMails. On Tuesday, LinkedIn rolled out account targeting, allowing marketers to target actual companies in their campaigns, up to 30,000 of them at a time. Wait, LinkedIn couldn’t target by company before? “This has been one of the... Continue reading »
by Sarah Sluis // March 1st, 2016 //
»

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