Cognitiv Dives Deeper Into Contextual Advertising With Updated ContextGPT Tool
AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and nuanced content.
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Aaron Andalman
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How AI Helps GroupM Take The Tedium Out Of Curation
The process of setting up curated private marketplaces for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming for agency teams.
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Meet The Ad Tech Players Using Generative AI For Their Media Buys
New contextual targeting tools use generative pre-trained transformers (GPTs) to analyze websites and and build contextual audience segments. The companies behind them believe that GPTs can address some of the problems that plague contextual targeting.