4A’s Transformation

There’s a “simultaneous frustration” on the buy and sell sides to move beyond legacy TV currency standards like C3 ratings, said Linda Yaccarino, chairwoman of advertising sales and client partnerships at NBCU, at the 4As Transformation show in Los Angeles on Tuesday. This upfront season, NBCU is asking buyers to rethink the way they approach […]

Procter & Gamble Chief Brand Officer Marc Pritchard continued his rallying cry for a cleaner and more transparent advertising ecosystem Tuesday at the 4As Transformation show in Los Angeles. This time, he called for simplicity in the agency business, which has become increasingly fragmented as shops pop up to service every channel, platform and digital […]