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»2021 ad spend forecast

Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu).… Continue reading »
by AdExchanger // July 15th, 2021 //
»
GroupM: Digital Will Capture More Than Half Of All Ad Spend In 2021

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last… Continue reading »
by Tony Rifilato // June 10th, 2021 //
»
 

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