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Must Read

Measurement

Why 2025 Marked The End Of The Data Clean Room Era

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is at all.

Publishers

The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

CES 2026

No Waiting for May – CES Is Where The TV Upfront Season Starts 

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.

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Comic: This Is Our Year
Comic

Comic: This Is Our Year

It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. Here’s to more (and more) transparency in 2026, and happy New Year!

Opinion

From AI To SPO: The Top 10 AdExchanger Guest Columns Of 2025

The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.

Comic

Comic: Season's Beatings

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …