Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Predicts Display Rev Decrease In a 10-K filing today with the Securites Exchange Commission, AOL revealed that its expecting its display ad revenue to be down from a year ago in Q1. According to Barron’s Eric Savitz, the company blamed the decrease on […]
Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let’s look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually, […]
Late last week, Acquisio announced that it was integrating DART into its paid search platform Though DART is used for paid search, display advertising may be a logical next step for a platform such as Acquisio’s. Read the release. Martin Le Sauteur, CEO of Acquisio, discussed the implications of the DART integration. AdExchanger.com: Why integrate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Wins Patent; Owns Mobile OK, Google doesn’t own mobile, yet, but it has added another patent to the portfolio as VentureBeat’s Kim-Mai Cutler discovered a recent patent approval by the U.S. Patent & Trademark Office titled, “Determining and/or using location information in an […]
Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically? Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Platform Lurks All Things D’s Peter Kafka has unearthed what Twitter’s new ad platform will look like – it will look like Google’s according to Kafka’s sources. In addition to using 140 character or less ads, Kafka writes, “Twitter will work with […]
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]
Yahoo! says that in AdExchanger.com’s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday’s IAB meeting regarding concerns publishers should have about RTB. McGrory tells AdExchanger.com that his point “was that the lost bid data that comes when an auction is broadcast to bidders and […]
Hooked Media Group announced in a release that it has launched Yoo-Me, “a premium gaming technology platform” that it hopes will create a compelling, publisher monetization solution given the influence of social media today. Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com. AdExchanger.com: What is broken with the publishing model which […]
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.
