Topic

Opinion

  • Has Out-Stream Video Come Of Age?

    “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. With video consumption up, advertisers are following the eyeballs. eMarketer estimates that US digital video ad spend reached $7.8 billion in 2015, a 33.8% year-over-year increase representing 13.3% of […]

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  • Why Are Marketers With Sparse Data Licensing DMPs?

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. If you think about the companies with perhaps the least amount of consumer data, you may automatically think about consumer packaged […]

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  • As Header Bidding Rises, It’s More Important Than Ever To Understand The Waterfall

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With all of the talk of header bidding and now header bidding wrappers, it’s clear that most publishers are moving forward in this space in […]

  • To Rev Up Sales, Auto Industry Must Embrace Customer-State Data

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maxwell Knight, vice president of marketing science services at Turn. In the automotive industry, branding and direct-response campaigns are almost always divided into national and regional tiers. While this makes […]

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  • First-Party Data Is About To Become Even More Compelling

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. The digital advertising industry has long been shouting about the importance of applying first-party data to targeted digital advertising. Although some may […]

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  • Super Bowl 50: The (Fair) Price Of Impact

    “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I worked in San Francisco for a few days the other week and was amazed to see street closures, insanely disruptive out-of-home (OOH) […]

  • Measuring The Cost Of Ads

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO at PubNation. Ad ops has traditionally focused on one metric: revenue. Revenue is the ad ops’ North Star, the guiding light, the arbiter of decisions. It’s how publishers evaluate, prioritize and […]

  • Consumers Will Drive The Next $50 Billion in Ad Tech

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Randall Rothenberg’s evangelical speech at IAB’s Annual Leadership Meeting conference ignited fresh introspection into the role that digital advertising plays […]

  • Server-Side Stitching: How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency

    Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is not new, industry insiders say there is massive growth potential as consumers stream more video content and new over-the-top devices enter the fray. […]

  • Competition And ROI Will Put Today’s Mar Tech Stack On A Much-Needed Diet

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom O’Regan, CEO at Madison Logic. The marketing technology landscape is bloated. Scott Brinker’s super graphic shows a whopping 1,876 vendors across 43 categories. Marketing tech stacks tower with layers […]

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