Another year of the Inc 500/5000 list brings more insight into ad tech revenues. (See last year’s AdExchanger Inc. 500 review.)
Though the numbers are not audited, the companies involved had to spill the beans and say how much money they made in 2011 and years prior.
Let’s review the results…
- AdRoll – $12.4 million in 2011. (40 employees = $310,000 per employee).
- Spongecell – $11.7 million in 2011. (46 employees = $254,347) – that’s up from $3.8 million in 2010 as listed last year.
- Adap.tv – $33.4 million in 2011 (85 employees = $392,941)
- Altitude Digital Partners – $6 million in 2011 (19 employees = $315,789)
- Likeable – $4.7 million in 2011 (24 employees = $195,833) – just signed a BD deal with Google’s Wildfire
- MediaForge – $5.5 million in 2011 (31 employees = $177,419) – that’s up from $2.1 million in 2010 as listed last year.
- Bizo – $12.3 million in 2011 (50 employees = $246,000)
- TubeMogul – $17.8 million in 2011 (80 employees = $222,500)
- Millennial Media – $103.7 million in 2011 (222 employees = $467,117)
- Resonate – $9.8 million in 2011 (47 employees = $208,510)
- MediaMath – $77.7 million in 2011 (121 employees = $642,148)
- OneScreen – $6.3 million in 2011 (43 employees = $146,511)
Another important caveat here is that a lot of these self-reported dollar amounts are media dollars.
So, when you scrape away the client’s spend that gets used in exchanges and on publisher properties, for example, what’s the net revenue? It’s not clear.
