Home Online Advertising Berkery Noyes Sees Sunny M&A Outlook – But US Election Adds Unpredictability

Berkery Noyes Sees Sunny M&A Outlook – But US Election Adds Unpredictability

SHARE:

vineet-berkery-noyes-img

Venture capital and early-stage tech investments may be harder to come by, but M&A exits across the mobile and online industry are still heating up, investment bank Berkery Noyes reported Tuesday.

The overall number of deals in 2016 ticked up 1% from the year before, while the aggregate value of those transactions jumped 12% year over year.

That discrepancy comes from a couple of large deals, like Microsoft paying $26 billion for LinkedIn and the Chinese company Tencent scooping up mobile game publisher Supercell for $8.6 billion, said Vineet Asthana, Berkery Noyes’ managing director of online media and tech investments.

Those big deals absorb a lot of attention, but Asthana said he was particularly impressed by the steady growth and interest in mid-market tech and data companies.

Companies that once made investments to gather data now find themselves with an overabundance, and are snapping up analytics shops.

“What has become useful are these machine-learning algorithms and someone who can decipher the data in a logical way,” Asthana said.

Despite a mostly sunny forecast, some uncertainty threatens to undercut tech M&A.

“From an entrepreneurial standpoint, there’s a concern the market is at its peak,” Asthana said.

The concern isn’t due to weakness in the market so much as a confused, muddled future.

“All trends and predictions need to be thrown out after the election,” Asthana said with a laugh. “People don’t know what 2017 or 2018 will hold, so that hurts an entrepreneur who depends on an acquirer or investor with a long-term outlook.”

And while the future is murky, history is clear.

“Online and mobile companies have had an eight-year stretch that, historically, you just don’t see maintained for longer than six or seven years,” Asthana said. “So a market adjustment might be in order.”

 

Must Read

Friends high-five while watching a football soccer match

Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars

Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup.

Comic: Overfrequency

Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
The Big Story Podcast

Mergers And Operating Systems Are Reshaping TV Ads

The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.

artificial intelligence

GAM Launches A Chatbot For Troubleshooting Ad Campaigns

Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.

Comic: S.P. O’Middleman’s

How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.