“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change […]
Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home (OOH) viewing as part of its linear TV ratings stream this year. The measurement company initially planned to integrate viewing that takes place at bars, restaurants and other public establishments as part of its national […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
In January, Google Chrome said it would phase out third-party cookies over the next two years. No problem, right? The W3C, which creates common standards for web browsers, will figure out an alternative. Except, man, it’s certainly taking its sweet time. Two years might sound like ages but it’s not, when you consider how foundational […]
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the new secret sauce to guide planning and activation. But the tools to plan campaigns using advanced segments across mediums like TV, digital and radio often involve slow, manual matching and lots of grunt work. To […]
Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company said on Tuesday. Headcount was around 46,000 in 2019. The move – which Nielsen called “an optimization plan” – is more accurately described as a massive cost-cutting effort to support Nielsen’s upcoming split into two […]
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it’s back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a […]
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by […]
When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and frequency capping. Now six months have […]
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.
