Today’s ClickZ has a story on a new company, ReachLocal, started by former executives at skill-based gaming company, WorldWinner. ReachLocal offers local advertisers a “display ad and retargeting offering” with media purchased through Google, Yahoo! and RightMedia Exchange. CEO Zorik Gordon suggests that they want the fat end of the local advertiser pie which means […]
AOL Platform-A’s BidPlace SB has launched, or relaunched, depending on what you know and when you started knowing it. In our previous post on BidPlace SB, it appeared maintenance was underway or a change in strategy. Today, a commenter informs us that all is well and BidPlace SB (no one knows what SB means) is […]
Data exchanges offer publishers, who are sweating bullets over 2009 revenue targets, an opportunity to create a new source of revenue as they are able to leverage their valuable user base and resell anonymous cookie data that advertisers can serve against. In yesterday’s MediaPost, CEO Mark Zagorski, from Israeli-based behavioral targeting data exchange, eXelate, exhorted […]
Recent ad exchange-related news… these articles point to the growing importance of performance display advertising. The display ad is definitely not dead. The Wall Street Journal’s Martin Peers looks at the weak demand in internet advertising and harps on social media being partly the cause of over-supply of inventory. Nick Gonzalez takes Peers comments further […]
During today’s conference call, A.H. Belo Corporation (AHC) which closed at a precarious $1.81 per share today and better known as owners of major regional and local newspapers such as the Dallas Morning News, reported that they have integrated their newspaper sites fully onto Yahoo!’s APT platform and are realizing revenue. Unfortunately, it’s not enough […]
This past week, iMedia’s semi-annual, pay-to-play, U.S. Brand Summit featured sponsored content from the Online Publishers Association (OPA), led by Pam Horan, which was intended to persuade brand marketers and, consequently, agency media buyers that there was no “future” like the “single site buy future.” The OPA’s argument goes something like this: “Sure, Ms. Brand […]
Another player joined the yield optimization space today which currently includes Pubmatic, Rubicon Project and AdMeld. Yieldex announced that the first client for its “BusinessIQ” inventory management product is Martha Stewart Living Omnimedia. According to the release: “The Yieldex BusinessIQ product provides accurate revenue, inventory and availability forecasting; eliminates manual spreadsheets, increases transparency of data […]
After a commenter asked about BidPlace’s URL, we noticed that the URL for Platform-A’s new ad exchange business, BidPlace SB, has evidently been established or removed depending on what you believe in Google’s cache. http://www.bidplacesb.com/ Today’s Google Cache of BidPlaceSB.com. As of today, the site looks to be under construction. The footer in the cache […]
Let’s get it out in the open. Exchange is the new dirty word for agencies and advertisers – and even a few exchanges. Many advertisers and their agencies are running scared of exchanges these days as concern persists about brand safety and low quality remnant media. The most successful of the exchanges (arguably), Right Media, […]
Here’s a recap of recent ad exchange-related news: Mediaweek’s Mike Shields finds evidence that ad networks and exchanges are doing better than expected in Q1 2009. Traffiq ad exchange CEO Mark Kahn adds that ad agencies appear to be planning a month ahead of time as opposed to a year ahead of time. In a […]
