TripleLift closed $10.5 million in Series B funding Thursday, led by Edison Partners. The in-feed native advertising company will use the funds to double its workforce from 50 to 100 employees and expand internationally, starting in Europe with the UK. The company will also devote a portion to research and development. “My hope is that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Chandler, senior vice president of revenue at Rubicon Project’s Buyer Cloud. As more brands discuss in-house automation strategies, there is an increasing need to educate brand marketers on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Longer Emerging Markets In a look at Facebook’s international ambitions, Reuters reports that Europe is the company’s slowest-growing market, while Asia is its fastest-growing. Facebook is building products specifically for Asian markets, including India, and sees the expanding of regional advertisers to Western […]
GameStop isn’t playing around when it comes to omnichannel, and here’s why. Roughly 60% of GameStop’s customers first engage with the video game retailer online. Of that number, 26% show up at one of its more than 6,600 brick-and-mortar stores within 48 hours and make a purchase. About 40% of its traffic comes from mobile. […]
ABC, A+E Networks, Comcast and Canoe have initiated a pilot with broadcaster ad server FreeWheel to manage dynamic ad insertion in VOD and set-top box inventory alongside digital ads. Video-on-demand advertising has been relatively slow to take off, namely because of greater need for back-end integration in the underlying TV tech infrastructure. “The benefit for […]
Twitter has a DM for brands: We care about DR. “We highly prize the ability to drive ROI,” said Richard Alfonsi, Twitter’s VP of global online sales. So do most of Twitter’s competitors, with Pinterest, Instagram, Google and Facebook all at various stages of buy button rollout. It makes sense. Social platforms are starting to […]
Two months into a quality control effort designed to curb fraud, domain masking and other sketchy practices in its marketplace, AppNexus has offered some details on those cleanup efforts – and even given them a name. The company’s supply hygiene initiative, dubbed IQ, consists of three measures aimed at boosting transparency and accountability of media sold […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. It was abundantly clear at AdExchanger’s Clean Ads I/O conference last week that fraud will continue to plague the industry for the foreseeable future. Its […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jourdain-Alexander Casale, senior director of solutions at Index Exchange. For more than 15 years, ad servers have been the go-to standard for publishers booking, trafficking and serving direct advertising campaigns. The ad server is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Chairman: Digital Drives Agency Reviews Speaking at WPP’s annual shareholder meeting, the ad giant’s chairman said the shift to digital is driving the agency review trend. Philip Lader’s exact words were that the reviews are due to clients’ desires to “optimize their media spending […]
