“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Damian Garbaccio, executive vice president at Nielsen Marketing Cloud. We all know that consumer packaged goods (CPG) companies spend a lot on advertising. In the US alone, CPG and consumer […]
Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of the problem is that the nature of voting defies measurement. “On the political side, there’s only one interaction a person takes [i.e., his or her vote], and you don’t know for months […]
The rise of media rebates in the United States has put agencies under a harsh spotlight, thanks in part to the Association of National Advertisers’ June agency transparency report. But relatively little attention has been paid to the role of media sellers in driving the practice. Take Google, for instance. Long before “rebate” became a […]
Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together its properties to form a more comprehensive, full-funnel offer, according to multiple sources with knowledge of the early products. Amazon didn’t return […]
Because Wix, a website builder competing with Squarespace, doesn’t have a traditional sales force, its marketing needs to go the extra mile. The public company is under pressure to grow profits, so Wix has to make sure marketing investments (pegged at about $150 million this year, according to recent guidance) translate into revenue performance. Wix […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. I’m Lovin’ It Omnicom can add McDonald’s to its list of major account pickups this year, as the fast-food giant ends a 30-year relationship with Publicis Groupe’s Leo Burnett. The five-month McDonald’s review surfaced some controversy, with WPP dropping out of contention due to unheard of […]
Agencies are straining to recruit and retain data-driven talent. Prospects with a strong background in statistical analysis and data mining – the second most popular skill on LinkedIn as of January – aren’t necessarily looking to work at a media agency. And it’s hard for agencies to retain employees due to a business culture that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift. Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship […]
If AppNexus Chief Economist Gabriel Weintraub could go back in time to the beginning of real-time bidding (RTB), he would have designed a different type of auction. “Because you are targeting so finely, you are creating thin markets. So the question is, how do you create rules that alleviate that issue, especially from the publisher […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. Pinterest is the latest social media giant to embrace video, but as it pins its fortunes on the format, can it succeed where others have failed? While Pinterest has […]
