“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Recent discussions on the evolution of media have moved beyond mobile to omnichannel and n-screen. Before we move too fast into n-screen, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Kelly, CEO at Sociomantic. Digital marketers look at data through a very narrow lens, but with great expectations for how it can impact their business. The only data that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Mandel, CEO at PrecisionDemand. Nobody dies or suffers injury in advertising. That allows people to become entrenched in the way things are done, with false beliefs about others’ capabilities. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Williams, chief operating officer of Mediaglu. Over the past several years, an abundance of ad-tech companies have constructed large businesses completely dependent on their audience data. This data is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. A recent blog post written by Seth Sternberg, one of the founders of Meebo, postulated that ad-tech businesses are exceptionally hard to run. In a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The appetite for ad technology is just beginning to appeal to new markets in new ways. Expect to see significant growth in the sector […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Google recently launched a display test on its coveted search results page. It was done quietly, with only a few test partners and little fanfare. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. With mobile devices generating tens of billions of location-enriched ad requests every month in the United States, marketers have long experimented with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, co-founder and CEO of PaperG. Native advertising may be the latest buzzword, but the idea of aligning advertising with the content’s purpose has been around for a while. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Is Facebook failing marketers? The answer is yes, according to the conclusion of a surprising new report from Forrester Research. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Mitchell, vice president of product at Rubicon Project. The concept of “holistic yield management” is in the front of many publishers’ minds right now. It allows RTB demand to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The industry has been talking about moving to viewable impressions for years. With more than half of display ads never in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, president and CEO of Cross Pixel Inc. The current pricing models for purchasing third-party data are far from optimal, and are actually holding back usage by advertisers. Most […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Malins, vice president of cross-channel solutions at Adconion Direct. How do auto dealers know you’re about to be in the market for a new car? They don’t. The moment […]
“Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. Whether you’re a brand marketer, an agency person or at an ad-tech provider, you’ve probably had several awkward conversations about attribution. Pundits, myself […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. I moderated a panel last month at D2 Cincinnati, a digital marketing conference focused on customer centricity. The panel, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The number to beat: 111.3 million impressions. That’s the all-time record for number of people who watched the Super Bowl XLVI broadcast in 2012. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Stempeck, senior vice president of strategic business development at The Trade Desk. Editor’s note: This is an updated version of a previously published column. Quick! Name a single 30-second […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Lately I’ve had many conversations about the digital advertising market and how it’s evolving. The most-asked question: “Who will win the battle over […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrei Dunca, co-founder and chief technology officer at LiveRail. Just a few years ago, consumers used numerous apps on their desktop computers, such as Winamp for music, Windows Media Player […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anand Das, co-founder and chief technology officer at PubMatic. It’s only October – way too early for end-of-year summaries – but one thing is already certain: 2013 marks the beginning […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. Earlier this month, panels at Advertising Week on viewable impressions revealed a subtle new point of resistance for adoption by sellers and aggregators. Resistance […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, chief digital officer at Valassis. I don’t come from this media world, so I learn something almost every day. What I’ve recently found very interesting is the intersection […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex White, general manager of data and trading at DG Peer39. Fraud has always been the online industry’s open secret. There are varying estimates as to its total costs, with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Stoute, principle engineer and chief technology officer at eyeReturn Marketing. Online advertising is under a media microscope, primarily due to the perception that targeted ads invade privacy and have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, chief revenue officer of NextMark. I recently had a cup of coffee with Christopher Skinner, who has spent the last dozen years MakeBuzz after selling his old company, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Attribution helps measure the events impacting a business, but it is much more important than measurement alone. An accurate attribution picture should allow […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Big data is one of those wonderful concepts meant to make life easier and business more efficient. But in practice, before we […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, vice president of business development at DataXu. Folks continue to lament the lack of brand dollars in digital, especially in the auction-based exchange environment. One of the primary […]
