A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
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Wondercraft Launches AI Tool To Speed Up Audio Ad Production
Wondercraft’s new tool generates and revises audio content via natural language prompting, without the need for advanced technical skills.
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One Startup’s Plans To Make Digital Out-Of-Home More Accessible
Programmatic OOH and video ad platform Adomni wants to make DOOH approachable to more small and local businesses by simplifying the process and lowering the cost.
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OPINION: Data-Driven Thinking
The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules
The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.
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AI Marketing Platform Bluefish Raises $20M In Series A Funding
Bluefish helps advertisers track and optimize how they show up in an LLM’s search results. Its latest funding will expand its team and product suite.