A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Programmatic Gamble
By Nate Neal
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Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves
The online ad industry is jockeying to shape Prebid’s future. But Prebid must balance its growth alongside efforts by other industry groups – namely the IAB Tech Lab, regarded as the standards-setting authority for programmatic advertising – as the two increasingly move down separate paths.
PODCAST: The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
Netflix Boasts Its Best Ad Sales Quarter Ever (Again)
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.
Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
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Comcast Intros Biddable And Programmatic For Linear TV
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.
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AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
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Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach
A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.
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CDP Hightouch Has A Shortcut For Making UIDs
Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.
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PayPal Finds A New Transaction Pool With Retail Media
PayPal Ads is continuing its new product announcement whirlwind with news that it’s partnering with the commerce media startup Rokt to bring non-endemic advertisers to some PayPal and Venmo post-payment pages.