A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Hybrid State Of Mind
By Nate Neal
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DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.
FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’
Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.
How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel Brings Mid-Flight Measurement To Its OOH Network
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
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LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
Last year, Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US and Canada.
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Q2: Omnicom Says Its Merger With IPG Will Happen Any Day Now, Promise
Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.
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PODCAST: The Big StoryAds To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
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Reddit Rolls Out Conversation Ads After Discarding Programmatic
Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the original post above and the first comment in the thread below. The ads are available through Reddit’s direct sales channels […]
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PODCAST: AdExchanger TalksMarketing In The Age Of AI Answers
The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.