A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: HTML5 Mob
By Nate Neal
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OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
AI Made A Record Play During Super Bowl LIX
Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.
For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception
For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.
Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?
Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.
BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up
Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.
People Inc. Says Who Needs Google?
People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.
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LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics
An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. LiveRamp, which reported its Q4 earnings on Thursday, is staring straight down the barrel of this conventional wisdom.
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IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
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OPINION: On TV & VideoCleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud
When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.
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For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception
For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.
-
OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.