A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: House Ads
By Nate Neal
SHARE:
Must Read
Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)
Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.
Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network
As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.
With GAM Going Direct To Buyers, SPO Is The New Normal
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
Popular
-
Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
-
With GAM Going Direct To Buyers, SPO Is The New Normal
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
-
Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners
Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ads.
-
Cognitiv Dives Deeper Into Contextual Advertising With Updated ContextGPT Tool
AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and nuanced content.
-
Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.