A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About
A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.
How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.
CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices
CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
Index Exchange Launches A Data Marketplace For Sell-Side Curation
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
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PODCAST: The Big StoryThe Trade Desk’s Sell-Side Settlement
With its PubDesk wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.
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It’s Official: TiVo Is No Longer A DVR Company. What Now?
TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?
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AI Is Helping Brand Safety Break Free From Blocklists
Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.
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How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.
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How Retail Media Takes Over Everything
Retail media has broken through some critical threshold, and is no longer the straightforward digitalization of shopper marketing budgets.