“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bijan Ziaei, director of demand partnerships at VRTCAL. Publishers, advertisers and ad tech vendors all support reducing ad fraud and increasing marketplace transparency. Yet, one of our most powerful […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Donnelly, founder of A Media Operator. While there’s some truth to local media companies’ claim that Facebook and Google – which dominate the ad business – caused their […]
Gaming might have an audience of all ages, but if a brand is just going to slap an ad into a game, then it might as well not bother. “If you just want to run a simple media activation, frankly, you don’t need gaming for that – media can run anywhere,” said Alexandre Tan, VP of […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. From the consumer’s point of view, advertising hasn’t evolved. Digital ads mimic print’s design as simply a space on a page. And video ads take […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Ads.txt has been a standard for several years now and has become something that we take for granted. That’s a good thing, as it speaks to […]
Jam City is jamming, despite COVID-19. The LA-based casual mobile game studio plans to hire artists, producers, data analysts and people focused on creative strategy. Gaming is one of the few verticals that’s growing during the ongoing health crisis. People started playing more games when stay-at-home orders were announced in March, and the behavior has […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. In May Google announced major 2021 changes to its search ranking algorithm, including the addition of core web vitals, which are new metrics related to page […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Rasko, founder and CEO at The 614 Group. It’s hard not to look at 2020 as annus horribilis, if I may quote the Queen. We all entered the new year very much aware that our […]
Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn in 2017. Growth marketing, he said, is as much about expansion as it is about mitigating risk. “I never only think about the moment, I think 12 to 18 months out,” said Patel, who joined […]
Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of a racial justice revolution. Both are massive trends that all companies are grappling with right now. But media companies are also contending with a third giant trend: the shift in how people consume media as […]
