The sandbox saga continues. The people whose complaint first triggered the UK CMA’s now-settled investigation over antitrust concerns about the Chrome Privacy Sandbox are feeling pretty skeptical about whether Google will actually stick to its commitments when it comes to Android.
Graham Mudd, Meta’s VP of product marketing for ads and business products, is leaving the company to start his own PET project – literally. Mudd, whose last day at Meta will be in early March, is working on launching a startup focused on building privacy-enhancing technologies.
Anyone who put “Google makes its first subtle move to nix the Android Ad ID” on their 2022 bingo card gets a cookie. Because, on Wednesday, Google finally did it. The Privacy Sandbox is coming to Android, folks.
Over the course of less than 24 hours last week, the UK’s competition authority provisionally closed its investigation into the Chrome Privacy Sandbox and, separately, a coalition of top European publishers filed an antitrust complaint in the EU accusing Google of anticompetitive digital advertising practices.
What does it mean, in practice, to take a privacy-first approach to addressability? Respecting the consumer, of course. But it also means living in “data privacy hell.”
First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a new working group focused on developing standards and best practices for deploying PETs, or “privacy-enhancing technologies.” The first meeting is on March 4.
Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the proposal after it was announced, many with critical takes on the kinks that need to be worked out.
You’ve probably heard the term “surveillance advertising” – used with increasing frequency – in reference to companies with an Orwellian agenda to keep tabs on you at all times. See the recently introduced Banning Surveillance Advertising Act. Minus the hyperbole, surveillance advertising is the practice of serving ads to individuals based on their personal information. But […]
The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC. Google, which teased earlier this week that […]
On Tuesday, just a few days after filing a motion to dismiss the state AG-led antitrust lawsuit against its advertising business, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which is being sent to bird heaven.
