At last weekend’s Association of National Advertisers (ANA) event, the presentation by IBM’s Jon Iwata, who is the company’s SVP of Marketing and Communications, wasn’t what one might expect from a 100-year old company known for international business machines. It was about character. Iwata (see his bio) is a lifer at IBM having started there […]
Yahoo! reported its third quarter revenue and earnings for 2011 today. From the release: “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations decreased 6 percent to $177 million in the third quarter of 2011, […]
Ned Brody is Chief Revenue Officer and President of AOL Advertising. Brody sat down with AdExchanger.com and discussed Aol Advertising strategy and momentum. AdExchanger.com: Can you update us on the latest regarding Aol’s technology stack strategy? NB: The first time we sat down, I said that Aol will be focused on providing a technology stack […]
Yesterday, 41st Parameter, a fraud detection services company for financial, retail and travel industries, announced a new product called AdTruth focused on device fingerprinting technology and audience recognition. Read the release on the company joining the IAB yesterday (PDF). Ori Eisen is Founder, Chairman and Chief Innovation Officer of 41st Parameter. AdExchanger.com: What inspired 41st […]
On Sunday, Donovan Data Systems and MediaBank announced their intention to combine their efforts as providers of back office systems that manage transactions across digital and traditional media buying channels. Read more. AdExchanger.com asked a selection of executives regarding their “take” on the proposed merger pending regulatory approval. Click below or scroll down for more: […]
On Sunday, The Wall Street Journal’s Emily Steel reported that Donovan Data Systems and MediaBank have decided to merge into a new company called MediaOcean, as the new company looks to create what it calls an operating system for advertising while it looks to stave off formidable competition from Google. Read more on AdExchanger.com. The […]
In a back office blockbuster, agency back office systems providers Mediabank and Donovan Data Systems (DDS) have put down their boxing gloves and become best buds. According to The Wall Street Journal’s Emily Steel, the companies are hoping to head off Google’s best efforts to invade the back office which pulses with data, if properly […]
Cyril Zimmermann is CEO of Paris-based Hi-Media, an online ad network and publisher. On Wednesday, the company announced that it would launch its own ad exchange through the AppNexus platform. Read the release (PDF). AdExchanger.com: Tell us a little bit about Hi Media. CZ: Hi-Media is now an old story. I created the company 15 […]
Yahoo!’s recent woes have been well-chronicled as display advertising performance has lagged industry averages, several talented executives have exited and now CEO Carol Bartz has been fired – to name a few “challenges.” But, plenty of assets – if not opportunity – still remain in tact for Yahoo!. So, AdExchanger.com reached out to a selection […]
Brad Bender is Director of Product Management for Display at Google. In an interview with AdExchanger.com, Bender recently touched on a few of the highlights from his presentation at the Citi Technology Conference on September 8 in New York City. AdExchanger.com: At the recent Citi tech conference, you were asked how Google would take the […]
With economic gyrations affecting stock markets and money supplies the world over, it is yet another excuse for marketers to go back to their recession playbook and consider, “What happens if things get worse from here and, during the next board meeting, the CFO challenges me to cut still more from my supposed, bloated marketing […]
Yesterday, rich media ad tech firm Eyewonder was acquired by DG (formerly DG Fastchannel) for $66 million from Limelight Networks. Read the release. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: You have Unicast, MediaMind (formerly Eyeblaster) and now Eyewonder under one roof. What do you think that […]
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do you feel that agency trading desks are more of an ad network these days? Or are they an agent of the client? SD: I see them as […]
Will Price is CEO of Flite, a cloud-based ad platform. AdExchanger.com: You’ve had extensive experience as a venture capitalist. What’s your opinion on the investment world today and the so‑called “bubble”? WP: I think it was John Doerr who said that the Internet is over‑hyped in the near term but under‑hyped in the long term. […]
Have you noticed? The ad tech, audience buying ecosystem is shrinking. For all the talk about how complicated the ecosystem is and how many companies there still there are, it’s smaller than it was a year or two ago if you look at the number of VC-backed startups in the ad tech space. I did […]
Using 2010 data from its DoubleClick for Advertisers platform, Google has released its latest display ad benchmark figures “for the entirety of 2010 by ad format, ad size and industry vertical.” Read more on the DoubleClick Advertisers blog. Among the “highlights:” “Interaction rates trended slightly lower when comparing Q4 2010 to Q4 2009” – Display […]
It’s time to put on the AdExchanger.com Swami hat and look ahead as the ad tech ecosystem continues to bubble and mergers and acquisitions abound with Fall approaching. Through the end of the year, AdExchanger.com sees many possibilities. Let’s Swami-fy, shall we? Prediction #1 This one’s been bouncing around the ecosystem forEVER… ever since the […]
Tim Vanderhook, CEO of interactive media company Specific Media, spoke recently to AdExchanger.com about everything from his company’s acquisition of MySpace to the effects of the exchange model on his business. AdExchanger.com: What does Specific Media’s acquisition of Myspace say about the evolution of the ad network model? TV: I don’t believe our acquisition of […]
On Tuesday, ValueClick announced the acquisition of Dotomi, an online personalized ad retargeting firm, for an impressive $295 million. Read more. AdExchanger.com reached out to several executives in the online ad ecosystem for their thoughts on the deal. Click below or continue scrolling: Michael Katz, CEO, interclick Layton Han, CEO Adara Media Mike Sprouse, CMO, […]
Yesterday, integrated online marketing company, ValueClick, acquired Dotomi, a personalized ad technology and services company, for $295 million in cash and stock. Read the release. Bill Todd, President of ValueClick Media, discussed the acquisition and its implications. AdExchanger.com: Why was this the right time to buy Dotomi? BT: This is a significant acquisition for ValueClick […]
On Wednesday, marketing data services and technology company Acxiom announced that former Microsoft and aQuantive executive, Scott Howe, has been hired as the company’s CEO and President. Read the release. Howe shared his thoughts on the new role and the industry with AdExchanger.com. AdExchanger.com: What attracted you to your new role as CEO and President […]
Wayne Powers is SVP, North America Sales at Yahoo!. He joined the company in November 2010 after serving as President of Time Inc.’s Media Group. Powers discussed the Yahoo!’s second quarter results, sales strategy ahead as well as perspective on current industry trends with AdExchanger.com. Click below or scroll down for more: Custom Vs Scale […]
Adobe recently announced its enterprise content management system, known as Adobe Digital Enterprise Platform (ADEP), which offers a series of integrated solutions (Customer Experience Solutions) across digital channels. Read the release. Loni Kao, Group Manager of Solution Marketing, Digital Enterprise, Adobe, discussed the announcement and its implications. AdExchanger.com: Do you see a fit between the […]
What’s this? Have the two rivals made up or established some form of detente? Google now lists Right Media on the approved list for global ad servers through Google Certified Networks. That’s new. And it means that if you’re using Right Media to serve your display ads or serve ads on behalf of clients, you […]
John Mracek is CEO of NetSeer, a contextual ad technology company whose products include media buying services and a contextual links ad network. NetSeer has had $14.4 million in investment to date from Mission Ventures and Onset Ventures. How has the company’s overall strategic plan evolved since last we spoke in December of 2009? JM: […]
Google released second quarter 2011 earnings today as the company made tons of cash: “GAAP operating income in the second quarter of 2011 was $2.88 billion, or 32% of revenues.” And a new record of $9 billion in revenue in the quarter. Read the release. And, get the earnings slides (PDF). Google AdSense saw 20% […]
Ned Brody is President and head of Aol’s B2B businesses and international operations. He spoke to AdExchanger.com about his company’s recently announced premium ad strategy and re-defining the ad network model through advertising.com and Pictela (read the release). AdExchanger.com: Is AOL and advertising.com building a premium ad network? NB: We have a premium ad network. […]
Last Thursday, marketing software company HubSpot acquired Performable. Read the coverage. As a result of the transaction, Performable CEO David Cancel has become Chief Product Officer of HubSpot. He spoke to AdExchanger.com about his new role and the implications of the deal. AdExchanger.com: Generally speaking, why did this feel like the right time to look […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: Why is this the right time for DG to buy a company like MediaMind? NN: First, let’s backtrack a little bit […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. We asked a selection of ad industry participants their views on the following question: “What are the implications of yesterday’s acquisition of Mediamind by DG?” Click below or scroll down for more: Atul Patel, CEO, OneScreen […]
