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  • How Can House Ads And Oversupply Of Display Work Together Effectively?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He […]

  • What Does 'Demand-Side Platform' Mean To You?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He […]

  • What Is The Future For Display Advertising?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Dave Morgan, who is CEO of Simulmedia, an ad technology company focused on the addressable television […]

  • What's The Biggest Challenge For Search Marketers When It Comes To Display Advertising?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]

  • What Are The Characteristics Of The Ideal Startup Employee?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is George John is CEO of Rocket Fuel, Inc., an online advertising network. He recently answered the […]

  • What Aren't Publishers Getting About Real-Time Bidding Today?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Andrew Pancer, Chief Operating Officer of Media6Degrees, a social targeting, advertising company. He recently answered the […]

  • What Is The Impact Of The Private Exchange World Today?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Matt Greitzer is Co-Founder and COO of Accordant Media, media buying and optimization company. He recently […]

  • If You're A Publisher Today, What Are Your Data And Ad Exchange Strategies?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Scott Knoll, President, Datran Media’s Aperture business. He recently answered the following question during a conversation with AdExchanger.com… […]

  • Regarding Misconceptions About Data For Ad Targeting

    Jason Lynn is Chief Strategy Officer of interclick, an online advertising company. Lynn is responding to Hooman Radfar of Clearspring who authored a One Question piece recently – “What Is The Biggest Misconception About The Use Of Data For Ad Targeting?“… Leaders in the data targeting business uttered a collective ‘Amen’ to Hooman Radfar’s assertion […]

  • What Is The Biggest Misconception About The Use Of Data For Ad Targeting?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question during […]

  • One Question: How Are The Slices In The Marketing Dollar Evolving Today?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Tolman Geffs, Co-President of Jordan, Edmiston Group, which provides investment banking services in the media and information […]

  • One Question: Why Is Cross‑Channel Attribution Important To The Marketer?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is David Skinner, SVP Client Solutions / Account Management at [x+1], an online targeting platform. He recently answered the […]

  • One Question: Do You Think An Agency Trading Desk Can Be Successful?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question […]

  • One Question: How Does The Complex, Digital Ad Ecosystem Today Get Simplified?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is John Donahue, CTO of BuzzLogic, a conversational media solution company, who recently answered the following question during […]

  • One Question: What Do You See At The Heart Of The Debate Around Consumer Privacy?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Spanfeller Media Group CEO Jim Spanfeller who recently answered the following question during a conversation with AdExchanger.com… […]

  • One Question: How Does Programmatic Buying Become Attractive To The Brand Marketer?

    Often, a question doesn’t have an easy answer in the digital advertising business.  This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is TRAFFIQ Chief Product Officer Eric Picard who recently answered the following question during a conversation with AdExchanger.com… […]