Persado has raised $21 million in a Series B round led by StarVest Partners with participation from Citi Ventures, American Express Ventures and Bain Capital Ventures. The company uses natural language processing to tailor email, site, search, SMS and social ad campaign copy. Persado is among a class of companies that specialize in algorithmically selecting […]
The combination of behavioral and database marketing is giving rise to the predictive marketing platform, said Brian Andersen, partner at investment bank LUMA Partners, during a presentation at AdExchanger’s Industry Preview show Wednesday. The predictive marketing platform is unique in that it connects different functions like CRM, commerce systems and web analytics, and adds machine-learning algorithms to personalize […]
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn. No doubt many in the industry will debate whether or not this is fair, or […]
Matt Mobley has spent more than 14 years tinkering with databases. He served as Acxiom’s VP of European consulting, followed by a stint as SVP of solutions consulting at Epsilon, and is now chief marketing technology officer (CMTO) for CRM and database marketing agency Merkle. Under CEO David Williams, Merkle has moved in on search, mobile and […]
Jiffy Lube CMO Jeffrey Lack admits the company had no more than a standard digital strategy back in 2011. “Our digital presence was basically isolated to a national website, a mobile site and a very small pay-per-click program,” Lack said. And as a national oil change chain with thousands of franchisees, that wasn’t doing the trick, […]
LinkedIn has plans to make marketing leads “more quantifiable, and attributable” across the Web and through a company’s own sales channels, and in a year’s time will enable a much deeper view of conversions. “If you have a tool that can import all of your prospects to a LinkedIn tool, why wouldn’t you want to […]
Besides its analytics announcement, Salesforce.com turned up the volume on mobility and its future in the wearables market during the Dreamforce conference. As if on cue, rapper Will.i.am paraded onstage Wednesday evening with a group of engineers where he revealed “PULS,” a smart wrist band he developed via fashion and technology firm i.am+, a business […]
While Google has gotten really good at display – more than $4 billion in display ad revenue good – how about the rest of Google’s digital marketing stack? Like enterprise platform players Oracle, IBM, Adobe and Salesforce.com, Google’s ad and marketing tech offering is a sum of many acquired parts. Google followed its $3.1 billion […]
Experian Marketing Services is getting in the Marketing Cloud game. Or, at least the Marketing Suite game. The company will roll out an end-to-end marketing platform designed to tackle marketer pain points around multi-device identity linkage, cross-channel campaign management and business intelligence. Experian Marketing Services will announce this development during its annual Client Services Summit […]
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle value. Many agreed change management is essential to avoid thinking of channels in isolation – from search to social to display. “When I think about […]
