“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. A new technology appears, seemingly from the ether, and promises to change our lives. Customer data integration, labeling and storage problems will disappear. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. Taking programmatic in-house can make sense for any big-budget marketer that wants to innovate and take control of its programmatic future. However, while […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at MightyHive. Programmatic has come a long way. The constant refrain heard at industry events over the last year is that all media will be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Eccles, director of product management at Pandora. On Jan. 18, the Media Rating Council released a new standard for Digital Audio Measurement, and if your business is even remotely […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Harris Busdieker, director of customer communications at 84.51°. Sometimes we need to say we got it wrong and we’ll do better. That time has come for the retail industry’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Taylor West, general manager, North America, at Zeotap. As the Eagles and Patriots compete for the Vince Lombardi Trophy this weekend, a slew of advertisers will be fighting for customers’ […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt O’Grady, CEO at Nielsen Catalina Solutions. Attention. Human-viewable. Audience. Fraud-free. Sales. Over the past year, media companies and data providers have worked together to offer secondary media guarantees based […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Old models die hard. For more than a decade, attribution meant crediting the last click. But in an increasingly personalized and multichannel world, last-click has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. Let’s start with a disclaimer: I’m no expert in GDPR (General Data Protection Regulation). If I were, I’d be billing by the hour for my […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Guillaume Marcerou, global privacy director at Criteo. When General Data Protection Regulation (GDPR) goes into effect on May 25, it will unify the various data privacy laws that exist across […]
