CES 2026: For Monks, AI-Powered Personalization Is Key
For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.
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Comscore Is Going All In On Cross-Channel, Content-Level Measurement
Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger at CES 2026 in Las Vegas.
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Disney Is Leaning Into Brand-Building Tools Using – You Guessed It! – AI
If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.
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Be-wear More Ad Networks!; CES Is Much Ado About AI
Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]
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No Waiting for May – CES Is Where The TV Upfront Season Starts
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.