Brendan Moorcroft is CEO at Mediabrands Audience Platform, a unit of Mediabrands and part of agency holding company Interpublic Group. Earlier this week, Mediabrands announced the acquisition of social agency Spring Creek Group. Read more on PaidContent. Moorcroft discussed the acquisition, audience buying and the strategy ahead for Mediabrands Audience Platform. AdExchanger.com: First, can you […]
Last Thursday, Medialets announced that it would extend its mobile rich media capabilities from mobile apps to the mobile web. Read the release. PHD Mobile Director Sal Candela discussed mobile from his media agency vantage point including rich media needs across mobile app and web environments. AdExchanger.com: Has mobile finally “hit” at PHD? SC: I […]
Hagen Wenzek is the newly-appointed CTO of IPG‘s Mediabrands unit. He recently discussed his new role and technology strategy for the agency with AdExchanger.com. At a high level, how will your experience at IBM help you create strategy in your new role as Mediabrands’ CTO? HW: I was at IBM for 12 years and my […]
Omnicom Media Group (OMG) has announced that Josh Jacobs is the new President of Accuen, OMG’s answer to the agency trading desk trend that has swept through ad holding companies. Jacobs previous experience includes executive roles at Glam Media, where he was SVP of Ad Products and Marketing,, and Yahoo!, where he was VP & […]
Nicole Estebanell is VP/Group Director, Media at Publicis’ digital agency Digitas. Estebanell discussed data and social targeting’s impact on her agency’s client strategy as well as its use of social ad network 33across. AdExchanger.com: How is the agency dealing with the challenge created by “big data” in media? NE: I think the challenges we’re seeing it […]
John Grudnowski is Founder, Managing Partner of Minneapolis-based FRWD, a digital media services, systems and talent development company. Grudnowski discussed his agency’s structure, client trends and exchange-based buying strategies with AdExchanger.com. AdExchanger.com: How do you say your agency’s name FRWD – is it “forward” or F-R-W-D? JG: It’s both actually. It’s F-R-W-D. Essentially it’s a […]
Following up on a conversation with AdExchanger.com last year, Sarah Baehr, svp, director of digital publishing solutions at MediaVest, discussed how digital is continuing to transform the magazine publisher. AdExchanger.com: In the past year, what has been a key, emerging, digital trend with publishers? SB: The release of the tablet. In any article about tablets, […]
Phil Cowlishaw is Performance Media Director at Sydney, Australia-based media agency Ikon Communications. Among his duties, he is responsible for the launch and build out of Ikon’s performance based media strategies such as the agency’s trading desk. AdExchanger.com: What do you see as the major difference between Australia and the US when it comes to […]
Matt Isaacs is founding partner of Essence, an independent, global digital agency based in the United Kingdom. AdExchanger.com: Please share a brief background on your agency. MI: We’re six years old and have served many of the leading Internet companies, originally, on a UK basis, and then on a pan‑European basis, and now for some […]
Brian Lesser is CEO of Xaxis, a digital partner of GroupM agencies, and WPP Group company. To learn more, visit the new company website here. Lesser, previously GM of WPP’s Media Innovation Group, discussed Xaxis and its implications. AdExchanger.com: What is Xaxis? And how will it differentiate itself within the marketplace? BL: Xaxis is a […]
Late last week, IPG Mediabrands’ hyperlocal advertising agency, Geomentum, announced a new partnership with Aol and its hyperlocal content network, Patch. According to a release, the partnership will provide “Geomentum’s clients access to new digital solutions available on Patch’s network of over 800 news, information, and community sites.” Read the release. Chris Hiland, President, Strategic […]
Richard Lawrence has been named Leader, Business Science & Marketing Analytics at Mindshare North America, a media agency within WPP’s Group M. In reference to the hiring of Lawrence, Mindshare North America CEO Phil Cowdell said in a release, “His broad expertise in research, interpreting data, and client consulting will help us better identify and […]
Norman de Greve is Executive Vice President at Digitas, an integrated advertising agency and a member of the Publicis Groupe. de Greve recently spoke to AdExchanger.com about a wide range of topics across digital advertising. AdExchanger.com: What is the big problem that needs to be solved in digital in your estimation? NdG: We need a […]
Adam Cahill is EVP, Co-Media Director, and Jenna Umbrianna is Platform Media Manager at Hill Holliday, a full-service communications agency. Cahill and Umbrianna discussed the latest updates to Hill-Holliday’s digital strategy and display advertising, in particular. AdExchanger.com: What’s new at Hill Holliday as it relates to the data‑driven advertising world? ADAM CAHILL: The big news […]
On Wednesday, demand-side platform DataXu announced its DX Brand product focused on increasing brand awareness in display advertising through what the company says is “an evidence-based approach to measuring brand metrics, such as awareness, recall, favorability, or purchase intent.” Read the release. And, read more on Digiday. John Gray is SVP Director of Interactive Media, […]
Jeff Hinz has been named Managing Partner, Digital Director, for GroupM agency MediaCom. Hinz has a wide range of agency experience which includes executive roles at ID Media and K2 Digital. Read the release. Hinz offered his thoughts on digital advertising today and some of the challenges ahead. Click below or scroll down for more: […]
Michael Brunick is VP, Strategic Partnerships, Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. Brunick discussed recent momentum for Cadreon, Mediabrands’ agency trading desk. AdExchanger.com: A recent article in AdWeek said that IPG’s trading desk, Cadreon, has “about 20” clients. Is this true? And how does this number compare to what you […]
Chris O’Brien, Managing Director and Digital Office Lead, for Mindshare Chicago recently discussed his new role (read the release) and his agency perspective on the digital space. AdExchanger.com: Can you talk a little a bit about your background and new role? CO: I’ve been in marketing for 15 plus years, and 10 of those have […]
This past week, IPG Mediabrands agency, Universal McCann (UM), announced it’s data and analytics “Media 3.0” strategy calling it the agency’s “new operating platform [which] bolsters UM’s proposition as a strategy and analytics-led organization, centered on business outcomes,” according to a press release. The new strategy includes integration of data and analytics capabilities from Nielsen. […]
Tuesday night’s keynote address at the Advertising Research Foundation’s Re:think 2011 show featured WPP Group CEO Sir Martin Sorrell, who reviewed his notes on what the future holds for the advertising world. He stressed that ad research will be in the middle of figuring it all out – and so will the importance of data. […]
The panels continue at 4As Transformation 2011 conference. A morning gathering featured agency leaders on the topic of “Communications Planning” where buy-side agents hover above digital and offline communications strategies on behalf of the marketer. Participants included: Scott Hagedorn, CEO, Annalect (He works with Matt Spiegel of Annnalect Marketplaces and Accuen – OMG’s agency trading […]
The Director of the U.S. Census bureau, Robert Groves, took to the stage at the 4As Transformation 2011 conference to discuss results coming from the 2010 census which will guide the understanding of “media connections” according to Groves. With all the talk about digital, big data, real-time bidding, the 4As takes us back to what […]
Rich Astley is Senior Partner, Practice Lead, Data Planning and Optimization at MEC, a WPP Group agency. AdExchanger.com: How prevalent is audience buying today in the media plans that you see? Can you share a use case or two of where you see strength? And maybe where you are still waiting? RA: It’s an increasingly […]
Sean Muzzy is Managing Director, N.A., at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide, a WPP Group company. Where are the big opportunities for digitally-minded agencies today in your opinion? Digital is complex and it’s getting even more technical. There also doesn’t appear to be a slow down in […]
Kirshenbaum Bond Senecal & Partners of agency holding company MDC Partners announced the launch today of its new investment initiative known as kbs+p ventures which will “seek to invest in early- and mid-stage companies that focus on advertising and mobile technologies and design,” according to The New York Times’ Tanzina Vega. Read more. kbs+p’s chief […]
“Ad Agents” is a column written by the agency-side – and those servicing it – of the digital media community. Aaron Reinitz is Supervisor, Brand Relations, VivaKi Nerve Center – part of Publicis Groupe. In display media, direct response tactics are gaining momentum toward the concept of audience buying. This approach, reliant on cookie-based targeting […]
Matt Spiegel is CEO of Annalect Marketplaces, a unit of Omnicom Media Group, the media services division of Omnicom Group. He discussed the evolution of Omnicom Media Group’s trading desk strategy with AdExchanger.com. AdExchanger.com: What are Accuen and Annalect? MS: Accuen is the name for our trading desk. As the industry knows, we operated as […]
Publicis’ Performics announced that Daina Middleton, CEO of Performics is the performance marketing agency’s U.S. CEO and discussed the agency’s strategy as well as expansion of its company’s products and services into 72 countries. Read the release. AdExchanger.com: What are your thoughts about using search retargeting with display? And, given growing momentum for integrated search […]
On January 4, Centro announced that it had raised $22.5 million from FTV Capital. In a release, the Company said, “This financing will fuel increased investment in Centro’s automated digital media buying software, Transis, as well as accelerate a significant expansion of Centro’s sales force targeting mid-tier advertisers and ad agencies.” Read the release. Shawn […]
One last prediction for 2011 from new Geomentum CEO Sean Finnegan who writes: “A serious shift of focus and funds towards the Utility aspect of Advertising as Brand Marketers place real emphasis on Engagement over Exposure. Brands will increasingly adopt accountable, functionality based media vehicles that a customer embraces and use for their personal benefit. […]
