Goodway Group Prez Jay Friedman Fights The Good Fight Against Last-Click Attribution
Believe it or not, many marketers still use last-click attribution. Goodway Group President Jay Friedman has had enough of it. So, he’s pushing the indie programmatic platform to tie all campaign measurement to lift-based metrics. “By requiring a lift-based approach, we can avoid vanity metrics,” he said. “It’s changed the dynamic of our relationships with […]
 
 
             
 
             
 
             
 
             
 
             
 
             
 
             
 
             
 
            