Adify released a survey of media planner and agencies today that looked at the importance of ad networks in online media buys and found that “branding has become the top priority for online campaigns as compared to direct response. Read the release. CEO Russ Fradin spoke to AdExchanger.com about the results of the survey and […]
Brand.net announced on Monday that it is expanding beyond graphical display advertising and including video in its solution set. Read the release. Brand.net CEO Elizabeth Blair discussed the company’s opportunity in online video advertising with AdExchanger.com. AdExchanger.com: Why do you see the VAST video standard as important for Brand.net as well as the industry as […]
Dean Vegliante is General Manager of Netmining, an online ad network and optimization company – and a division of Innovation Interactive which also owns SearchIgnite and 360i. AdExchanger.com: What problem is Netmining solving for its clients? Netmining helps marketers drive significantly more revenue from their websites and online advertising. That’s the heart of what we […]
Fresh from its move to the NASDAQ, InterCLICK announced that it has succesfully placed “2,875,000 shares of common stock to a select group of institutional investors.” Given the sale price of $4.50 share, InterCLICK now has a cool $12 million in net proceeds to play with. Acquisitions? More tech? Feet on the street? We’ll see. […]
Zephrin Lasker is CEO and Co-founder of Pontiflex, a cost-per-lead marketplace. AdExchanger.com: Has performance marketing started to reach the brand marketer? ZL: Definitely. When we started Pontiflex two years ago, we anticipated that most of our growth would come from direct response marketers. But surprisingly we have seen a very rapid adoption of Cost-per-Lead advertising […]
John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world? JCE: It’s far less fragmented. The Australian market is essentially controlled by an oligopoly of a few main publishing players who work […]
Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher relationships will […]
The ad network, InterCLICK (get the ICLK quote from CNN Money), which recently moved to the NASDAQ with its publicly-traded stock, rang today’s opening bell at the NASDAQ Market Site in New York City. Michael Mathews, CEO and Michael Katz, President and Founder of interCLICK, Inc., were among the lucky ringers. The ad network model […]
Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sounded more like a DR agency to me. What’s the story? LM: Tatto Media is […]
Matt Sanchez is CEO of VideoEgg, a rich media advertising network. AdExchanger.com: Can you give us a sense of current momentum at VideoEgg? Any effects from the economy? Have clients changed their buying strategies? MS: We are delighted about the traction we are getting. 2008 revenue was up 110%. This year we are up more […]
George John is CEO of Rocket Fuel, Inc., an online advertising network. AdExchanger.com: How do you see the role of the ad network evolving over the next 12-24 months? Will ad network arbitrage disappear? It has been hyped that the ad network marketplace is overly crowded with more than 400 players. But when you take […]
Russell Glass is CEO of Bizo, a business-to-business ad network. AdExchanger.com: Judging from your June release, Bizo business appears to have momentum. Has B2B been slowed in the recession or never stopped? What are you expecting from the economy in the next 12 months? B2B has been hurt by the recession, but it has kept […]
Aaron Bell is CEO of AdRoll, an online co-operative, advertising network. AdExchanger.com: What’s been happening at AdRoll lately? Recession effects? While we’ve dialed down some of our own costs (ahem – postponing the order for the office 72” plasma screen to showcase our world domination metrics), we’ve actually seen double-digit monthly growth despite the dour […]
Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media‘s B2B ad network business – strengths, weaknesses? And, have publisher CPMs cratered like they have in the B2C world? Inflection Point Media’s complete focus on the SMB market has been our strength. […]
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: Of the four ad solutions you provide according to your website (Display Ads, Synched Ads, Undertone Video and Full Page Ads), which is the fastest growing and why? Any surprises or trends that you’ve seen in 2009? AS: We are seeing growth […]
Trevor Wright is CEO of DogTime Media. AdExchanger.com: Does Adify still provide the technology “backbone” of Dogtime? How has that relationship evolved? DogTime leveraged Adify’s technology backbone to launch our vertical community, but quickly evolved beyond their capabilities and have been independent of Adify for more than a year. Are advertisers buying from DogTime Media […]
Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you’ve delivered $64.5 million in revenue for your clients – is that in the past two years? Care to elaborate in terms of net revenues to FetchBack, average deal size, type of clients, etc.? No – that’s ($64.5 million) […]
Joe Apprendi is CEO of Collective Media. AdExchanger.com: Any trends/momentum you can share in your display ad business? JA: There are two major trends that developed in 2008 and are really accelerating in 2009. The first is the shift from site-specific to audience-centric buying among brand advertisers. Agencies/Advertisers are realizing there are many ways to […]
Mike Seiman is CEO and Founder of global online ad network, CPX Interactive. AdExchanger.com: How’s CPX Interactive‘s display ad business? Any trends that you can share? MS: Our display business is strong, we are continually seeing growth not only in terms of revenue but in terms of impressions served. Obviously, seeing revenue growth in this […]
Russ Fradin is CEO of Adify, a vertical ad network solutions provider. AdExchanger.com: From what I see on Twitter (@rfradin), you seem to be working as hard as ever – in spite of the “liquidity event” when Cox Enterprises bought Adify in April of 2008. Workaholic? RF: I am working as hard now as I […]
Elizabeth Blair is CEO of Brand.net. AdExchanger.com: Can you give us a sense of business momentum currently at Brand.net? Any surprises? EB: We’ve been trafficking campaigns for 12 months. Our target market is the Ad Age 100 and to date we’re right on target, with the majority of our revenue coming from that group. On […]
Jeff Hirsch is President and CEO of AudienceScience. AdExchanger.com: Do you agree that audience has become more important than placement? If so, what have been the key drivers? JH: I absolutely agree that the reaching right audience is the most important component of any advertising. Contextual placements are often a proxy for reaching a specific […]
Nay-sayers: ready to admit that online display advertising is not dead – it’s just getting started? In its latest Q1 earnings report, Valueclick sheds light on the growing opportunity in display as display ad revenues increased from the prior year according to PaidContent after VLCK’s earnings conference call: “Display beat expectations, gaining 2 percent to […]
David Moore is the Chairman & Founder of 24/7 Real Media, a WPP company. AdExchanger.com: Doesn’t it follow that there is channel conflict between ad networks and large publisher sites with sales teams? What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? DM: […]
Jason Krebs is President of ShortTail Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JK: The reality is they are being cannibalized by most networks. The networks make the publishers feel like they are not being cannibalized by sending them […]
Michael Katz is President and Founder of InterClick. AdExchanger.com: Is it more difficult being a public company than private in the advertising industry? Does this give an advantage to your competitors? Good question, I get asked this a lot. There have been many advantages and disadvantages to being public. I think being public has provided […]
Jeremy Liew is Managing Director at Lightspeed Venture Partners, a global venture capital firm, and frequently writes on the LSVP blog. AdExchanger.com: In your April 6 LSVP blog post, you say there will be more ad networks not less. Why? JL: There are four elements that you need to be able to run a successful […]
Google’s DoubleClick announced its new vertical network solution – DoubleClick Network Builder – for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage their brand name and harness the Long Tail. The “Help” section gives us the lowdown on the new GOOG tool: “In addition to providing network users […]
Jarvis Coffin is the CEO of Burst Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JC: Ad networks need to decide that the publisher is the customer and then do business with them on that basis. That means a relationship […]
The economy is in the gutter. CPMs are diving. OPA is pissed. IAB hates technology. Other acronyms are grumbling. It’s over! But, wait. Collective Media and its CEO, Joe Apprendi, just enjoyed an impressive raise of $20 million courtesy of Accel Partners and iNovia Capital. Ch-ching. Looks like someone sees value in ad networks in […]
