AUTHOR ARCHIVE FOR:

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere. He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events.

Articles By Zach

Podcast

Podcast: Demandbase CEO Gabe Rogol

BY Zach Rodgers// February 27th, 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Gabe Rogol, CEO of B2B marketing platform Demandbase, gives an update on his company and the account-based marketing (ABM) trend. ABM tracks closely with programmatic advertising. Both disciplines emerged about 12 years ago […]
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Podcast

The CDP Service Layer

BY Zach Rodgers// February 21st, 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. With the rapid proliferation of customer data platforms (CDP Institute counts more than 100 vendors) comes a need for support. On AdExchanger Talks this week, Actable CEO Matt Greitzer discusses the nascent competitive set of service companies that […]
Tagged in:
- Actable
- AdExchanger Talks
- CDP
- podcast
Podcast

Podcast: The Omnichannel Retailer

BY Zach Rodgers// February 12th, 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Jewelry brand and retailer PANDORA has grown rapidly in the United States, but new competitors – both traditional and DTC – are rearing their heads. This week on AdExchanger Talks, Charisse Hughes, CMO Americas, talks about the company’s […]
Tagged in:
- cmo
- marketer
- pandora
Podcast

Podcast: How To Use Ad Tech Properly

BY Zach Rodgers// February 7th, 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Dotdash SVP Sara Badler advises publishers to adopt a cleaner, more stripped-down version of programmatic. A subsidiary of IAC, Dotdash owns a network of websites in verticals such as personal health, home design, […]
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Ad Exchange News

Podcast: Let's Get Vertical

BY Zach Rodgers// January 31st, 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Life finds a way,” in the immortal words of Dr. Ian Malcolm. And so does ad tech, when confronted with adversity. Today’s extinction-level meteorites are taking the form of platform dominance, reduced data availability and a lack of […]
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Podcast

Podcast: China

BY Zach Rodgers// January 23rd, 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, we try to unpack the mystery of China: its tech giants, its attention economy and, yes, the role of the Communist Party. Our guide is Humphrey Ho, US Managing Director of China-based agency Hylink Digital. […]
Tagged in:
- Baidu
- ByteDance
- china
- Humphrey Ho
- Hylink
- Hylink Digital
- Tencent
- TikTok
Podcast

A World Without One-to-One Targeting

BY Zach Rodgers// January 17th, 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Was it just three days ago that Google Chrome told the world that come 2022, it would block third-party cookies by default? Already a tsunami of coverage and analyses has resulted, much of it wondering about the negative […]
Tagged in:
- belinda smith
- EA
- Google Chrome
- WFA
Podcast

Podcast: Attention, Not Impressions

BY Zach Rodgers// January 10th, 2020

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In 2012, about six years after its founding, 33Across was in peril. Approximately $4 million in revenue disappeared in the space of a month as agencies redirected budgets previously spent with ad tech partners to their in-house trading […]
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- 33across
- Eric Wheeler
Podcast

The Unexpected CMO

BY Zach Rodgers// January 6th, 2020

Cadillac’s Melissa Grady is living proof that the CMO role is changing. Grady rose through the ranks at several auto, insurance and tech brands before landing at Cadillac as head of performance. One year later she was CMO, advancing a cutting-edge data strategy. This week on AdExchanger Talks, she explains her rapid rise and Cadillac’s […]
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Advertiser

6 Brand Leaders Offer Their 2020 Predictions

BY Zach Rodgers// January 2nd, 2020

Throw a brick and you’ll hit a 2020 marketing prognosticator, but in a way there’s only one cohort whose predictions matter in this industry: the marketer, who sets strategy and writes all the checks. So we asked six leading brand marketers the following question: “What will be the biggest challenge and opportunity for marketers in […]
Tagged in:
- Bayer
- diageo
- EA
- Ocean Spray
- Pandora Jewelry
- Wayfair

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